Only 2.2% of US households have paid AI subscriptions
A chart citing PNC internal data says the share of US households with paid AI subscriptions reached 2.2% by April 2026, implying roughly 98% had no such subscription.
A chart citing PNC Research internal data says the share of US households with paid AI subscriptions reached 2.2% in April 2026. The complement is 97.8%, so approximately 98% of households did not have such a subscription at that point.
The chart shows a steady rise from January 2023 through April 2026, indicating that household spending on paid AI services was expanding while still representing a small share of the market.
The figure needs careful interpretation. It measures paid AI subscriptions rather than every way households might pay for or use AI. The graphic also does not provide its calculation method, sample size, or a precise definition of qualifying products, so it should not be generalized to all direct and indirect AI-related spending.
